Our Purpose

We want to build an inclusive community that inspires change in others. We realize that in order to create real change we need to reach out to others who are not already vegan and welcome them into our community. We need to accept everyone for who they are and passionately educate them on all of the benefits of a vegan lifestyle so they understand for themselves. This is how we are going to create change. 

As a brand, we will never end the ongoing pursuit of embodying, educating, and creating the changes we want to see in this world. Our values are as clear as they have ever been and we are extremely excited about this new chapter we are entering. 

Plants for Optimal Performance

Plant-based nutrition brings optimal health and performance. As athletes, we want to distinguish the difference between a whole foods plant-based diet and a vegan diet. For optimal performance and recovery, it is essential to be eating a lot of whole, plant foods as minimally processed as possible. 

We want to stress the power of plants. Unlike animal products, plants are loaded with antioxidants, fiber, nitrates, clean proteins, complex carbohydrates, and much more which aid performance and recovery. 

Disease Prevention and Reversal

There is more than enough clinical research to prove that the best way to prevent and reverse chronic diseases such as obesity, diabetes, heart disease, hypertension, and many others is by eating a whole food plant-based diet. Many of these chronic diseases stem from a diet filled with animal protein and saturated fats. By making the right food choices we can control our own health destiny. 

Animal Welfare

It’s time we put an end to the unnecessary and brutal mistreatment and torturing of animals. It’s time to put an end to animal suffering and exploitation for food and for profit. Not only is it unnecessary for us to eat animals to perform at our best and optimize our health, but it is also at the expense of the innocent animals that are killed and tortured every single day. Eat plants, not animals. 

No animal should suffer in order for us to enjoy great products. All of our products are 100% cruelty-free and PETA Vegan Approved.

Saving the Environment

The single biggest thing any person can do to save our environment is to switch to a plant-based diet. Animal agriculture makes up 18% of all the greenhouse gas emissions, which is more than the combined emissions from all transportation worldwide. 

Resource Depletion

By advocating for a plant-based diet we hope to help people understand that their food choices have a huge impact on the environment. 

A plant-based diet uses far fewer resources than an animal-based diet. Just to produce 1lb of beef over 2,500 gallons of water is needed vs 216 gallons of water to produce 1lb of soybeans and 108 gallons for 1lb of corn. 

Animal livestock covers 45% of our earth. Every second 1-2 acres of the Rainforest is cleared to make room for farming of animals or to grow food to feed to those animals. Animal agriculture makes up 91% of the Amazon Rainforest’s destruction. 

Reducing our Carbon Footprint

As an organization, we take every opportunity we can to reduce our carbon footprint. We strive to be a zero-waste organization that focuses on using recycled materials as often as possible in all of our products. 

Our shipping bags are made from plant-based materials and are 100% compostable. We also use no extra plastic or product tags on our products to reduce the need for added waste. 

Giving Back

In addition to everything above, we always contribute back a portion of our proceeds to offsetting our carbon footprint. We also often plant trees or donate to various non-profit organizations that are doing great and aligned with all of our mission and values.